IGA's in-store signage

Art Direction - Olivier Valiquette
Illustration - Julien Poisson
Agency - Sid Lee

In 2014, IGA asked SID LEE to re-design their in-store signage and messaging. During the last year and a half, I had the chance to create a great number of illustrations for this project. The following illustrations consist in a best-of.

2_F&L_22_F&L_2
3_CHAMPI3_CHAMPI
4_HUILES4_HUILES
6_BOUCHERIE6_BOUCHERIE
7_BOUCHERIE_27_BOUCHERIE_2
8_BOUCHERIE_28_BOUCHERIE_2
9_VOLAILLE9_VOLAILLE
10_BOULANGERIE10_BOULANGERIE
11_BOULANGERIE_211_BOULANGERIE_2
12_FROMAGERIE12_FROMAGERIE
13_FROMAGERIE_213_FROMAGERIE_2
14_POISSONNERIE14_POISSONNERIE
15_POISSONNERIE_215_POISSONNERIE_2
16_TARTARTES16_TARTARTES
19_LAITIERS19_LAITIERS
20_LAITIERS_220_LAITIERS_2
21_LAITIERS_221_LAITIERS_2
22_BIERES22_BIERES
23_BIÈRES_223_BIÈRES_2
24_VINS24_VINS
25_VIN_225_VIN_2
26_VINS_326_VINS_3