Au Sommet Place Ville-Marie

Creative Direction - Marie-Elaine Benoit
Art Direction - Olivier Valiquette
Illustration - Julien Poisson
Agency - Sid Lee

Illustrations and designs realised at Sid Lee for the advertising campaign of the new concept for Montreal's iconic Place Ville-Marie : Au Sommet. From the new observatory, you can see all of Montreal, so we built the tower on the poster with all of the best icons that represent the city. From one-ways signs to squirrels in the park, smoked meat to China Town, hockey sticks to Mont-Royal's Tam-tams and, of course, construction cones. Every aspect is covered.